How to set up your phone and account for the US and Europe, and create videos in English without knowing the language.
The term "Tier-1" comes from advertising and traffic arbitrage. Ad networks group countries into tiers based on how much an advertiser is willing to pay for a person's attention. The first tier includes countries with high incomes...
The platform decides who sees your video based on a cluster of signals from your phone, network, and behavior—not just the video's language. If your phone says 'Russia' but your video is in English, it'll be served to a Russian-speaking audience, and your views will flatline.
Your phone is set up for your target country—now for the account. The first two weeks are crucial, as they determine which audience the platform will show your videos to. A mistake at this stage is costly: retraining the algorithm is harder than starting a new account from scratch.
You don't need to be fluent in English to create videos for an English-speaking audience. What you need is a process with checks at every step. Without them, you'll get clunky machine translations that native speakers spot from the first line—and immediately scroll past.
The most common complaints when targeting Tier-1 countries sound like this: "My videos are in English, but they're still being watched in Russia and Kazakhstan," "My first few videos got 300 views, then nothing," or "I set everything up right, but my audience is from India." Almost always…
