How to Launch a Creator Brief on Prime Oracles: A Brand's Guide

For Brands Series. 1. How to Launch a Brief — you are here · 2. How to Write a Brief for Short-Form Video Creators · 3. How to Calculate Your Cost Per 1,000 Impressions (CPM)

This guide is for any product owner who needs reach on TikTok, YouTube Shorts, and Reels without an agency and without paying influencers upfront per post. On Prime Oracles, you post a brief, short-form video creators accept it, and you only pay for actual views.

Here's the full process: how to choose a format, set a rate, write the brief, what to do after launch, and how to approve submissions.

How long it takes: Preparing the brief and assets—about an hour. The first submissions depend on your rate and how clear and appealing the brief is to creators.

How It Works in a Nutshell

1. You create a brief: what to film, where to publish, and how much you'll pay—either per thousand views or a fixed amount for reaching a view threshold.
2. The budget is held in escrow on the brief's balance and is only used for payouts on that brief.
3. Creators accept the brief, publish the video on their accounts, and send a submission: a link to the post and screenshots of their analytics.
4. The submission is checked by our anti-fraud system, then you either accept or reject it.
5. Once accepted, the creator gets paid—exactly for the views they've accumulated.

Creating a brief and funding your balance is commission-free. Unspent funds don't expire: the remainder is returned to your balance.

Step 1. Choose a Format

How to choose:

• Need brand awareness? — Banner. You get the most impressions per dollar, but it's reach, not intent: people see the banner, but not everyone will click.
• Need to explain your product? — UGC. It's more expensive per view, but you get a person on camera showing why your product is useful.
• Want to test both? — Launch two parallel briefs with small budgets and stick with the one that performs better.

For real numbers from banner campaigns, check out our breakdown: “What a Million Views Costs”.

Step 2. Choose a Payment Model and Rate

Prime Oracles has two payment models:

When paying per view, the brief has two more numbers:

• Minimum Payout — submissions below this amount aren't paid. This filters out videos that almost no one watched.
• Maximum Payout — a cap on a single submission. This prevents one viral video from eating up the entire budget.

With the threshold model, the thresholds themselves serve this purpose: a video that doesn't hit the first threshold isn't paid, and the payout for the highest threshold is the maximum.

Here's a rule to remember: the brief's balance must hold at least the maximum payout amount for a single submission. Otherwise, the brief won't be able to pay for even one submission.

The threshold model automatically filters out weak videos: you don't pay until a video reaches the first threshold. You can set multiple thresholds—the higher the threshold, the bigger the payout, but only the highest one reached is paid. Setting the first threshold too high can scare off creators: not every video hits a hundred thousand views, and creators risk getting no payment at all.

Your rate is what gets creators in the door. Creators choose from many briefs, and a below-market rate is the most common reason a brief sits with no submissions, even with a large budget. Use the ranges in the table above and check similar briefs in the catalog for guidance.

Step 3. Write the Brief

What the brief must include:

• Product description in two or three sentences: what it is and who it's for.
• What to create and what to avoid — more on this in the second guide in this series.
• Platforms: TikTok, YouTube Shorts, Reels—where exactly to publish.
• Brief deadline.
• Required elements: a hashtag, a link in the profile bio, mentioning the product name.
• Penalties for non-compliance: these reduce the payout for a specific submission. On live campaigns, we've seen things like, "no hashtag — minus 40%," "banner not clearly visible — minus 50%."
• Brief cover image — this is the first thing creators see in the catalog.

Step 4. Prepare Your Assets

For banner and clip briefs, creators need source files: the banner image or the finished video, your logo, and fonts if necessary. Put them in a cloud storage folder and provide the link in the brief's creator assets field.

What to check:

• The banner is readable on a phone screen, not just a desktop monitor.
• You have versions for both light and dark backgrounds.
• The folder is accessible via the link—no access requests needed.

Step 5. Launch and Help Your Brief Gain Momentum

After launch, a community chat is automatically created for the brief. This is where creators who've accepted the brief will gather, and it's the perfect place to answer questions and post examples.

Let's be honest: a budget alone isn't enough to get a steady flow of submissions. Briefs with market-rate pay, ready-to-use assets, and quick responses in the chat attract creators much faster than briefs that are just posted and left alone. Post a couple of examples of great videos in the chat—it's the best way to show creators exactly what you're looking for.

Step 6. Approve Submissions

For each submission, you'll see everything in one window: a link to the video, the description text (to check for the hashtag and link), duration, views, likes and comments, any configured penalties, and the anti-fraud result—a score indicating how organic the audience engagement appears.

You have three options: Accept, Return for revision, or Reject.

You can reject a submission for clear reasons: it doesn't meet the brief's requirements, violates platform rules, or there's a justified suspicion of fake engagement. If a submission isn't reviewed within 7 days, the platform will make a decision, so be sure to check your dashboard regularly.

Step 7. Monitor Your Campaign

Your brief's dashboard shows how much has been paid out, how many views have been accumulated and approved, and how much budget is left. Submissions can be filtered by status and sorted by views.

If the brief is performing well, top up the budget. If you want to stop it, creators will have a 24-hour window to submit any work in progress. After that, the remaining funds will be unfrozen and returned to your balance.

Common Mistakes

• Rate is below market. The brief sits with no submissions, the budget goes unspent, and you lose time.
• Vague brief. "Make something about us" leads to inconsistent results. The more specific you are, the more uniform the work will be.
• Tiny banner. If it can't be read on a phone, you're paying for impressions no one noticed.
• No tracking link. Banners and clips generate reach, but you need to track clicks separately—with a UTM link in the creator's profile bio.
• Submissions pile up without review. Creators see that work isn't being approved and move on to other briefs.

Pre-Launch Checklist

• ☐ Format chosen to match the goal: reach or product explanation
• ☐ Payment model selected: per view or threshold-based
• ☐ Rate isn't lower than similar briefs in the catalog
• ☐ Minimum and maximum payouts are set, and the balance is at least the maximum payout amount
• ☐ The brief includes: what to create, what to avoid, platforms, deadline, hashtag, link
• ☐ Penalties are clearly defined
• ☐ Assets are in a cloud folder, accessible via a public link
• ☐ For click tracking—a UTM link is ready
• ☐ Ad regulations for your target country checked: labeling, influencer registries, platform restrictions

Frequently Asked Questions

Do I have to find creators myself?
No. You publish a brief, and creators accept it themselves. Your job is to make the brief clear and profitable.

Can creators fake views?
Every submission is checked by our anti-fraud system based on audience behavior, and payment is only released after your approval. Submissions suspected of fake engagement are rejected.

What happens to the unspent budget?
It remains on the brief's balance. If you stop the brief, the remainder will be unfrozen after a 24-hour window for in-progress submissions.

What does it cost to launch?
Creating a brief and funding your balance is commission-free. You only pay for approved submissions: per view or for reaching a threshold, based on what you choose in the brief's settings.

Which payment model should I choose?
If you need a precise cost per thousand and every view matters, choose the per-view model. If you only want to pay for videos that achieve significant reach, choose the threshold-based model.

What's Next

With your brief ready, it's time to write a great creative brief for it: “How to Write a Brief for Short-Form Video Creators”. And to see if your campaign is paying off, calculate your cost per 1,000 impressions and compare it with your other channels.

Create a brief at primeoracles.com.